Tuesday, December 6, 2011

Why Coupons Work For Maui's Small Businesses

Many small businesses on Maui use coupons to encourage sales, and the good news is that coupons aren’t just for brick-and-mortar businesses. Online and service-based businesses can use coupons to reach new customers and sell more to existing customers. Here are some of the reasons that coupons can be an effective tool for all small businesses especially on Maui Hawaii:
  • Coupons are time-based and encourage fast action.
  • Coupons offer an immediate benefit.
  • There are many ways to promote your coupons.
  • Coupons can push on-the-fence purchasers toward making a purchase.
  • Coupons can give previous purchasers a reason to purchase again.
  • The success of your coupons can be measured and tracked.
Keep in mind that your coupons don’t just have to be available through the “clip and save” variety. Your coupons should offer something of value, be creative and also be marketed by your business not just the coupon advertiser. You can help the success of your coupon in many ways, see below:
  • Set up as discount codes in your online shopping cart
  • Connected with a QR tag
  • Offered as a limited-time product or service discount
  • Created to provide incentives to your most loyal customers
And you can spread the word about coupons through your email marketing campaigns, newsletter, website, social networks and even through individual contact with customers.

Have you used coupons to encourage sales in your business on Maui?



5 Ways A Tourist Is Getting Exploited

1.       Unaware of the hidden deals.
2.       Prices are artificially inflated during the tourist season.
3.       Rely on high priced tour guides and their expensive activities.
4.       You become a target with a dollar sign on your head.
5.       It is difficult to find the best places to visit in such a short time.

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“Avoid Getting Screwed On Your Vacation”